As a business owner, your job isn’t just to sell your products or services – it’s to bring in as many new customers as possible and keep them loyal to your brand in the long term. A successful marketing strategy will help you accomplish these goals, but it can be difficult to create one on your own when there are so many different options out there. With that in mind, here are three proven marketing strategies that generate results every time!
Strategy #1: Know What Makes You Unique
Most businesses or products out there are selling themselves based on what they have to offer. But if you ask 10 different business owners what makes their business special, you’ll get 10 different answers. Identifying what makes your product or service unique will help it stand out from competitors and give people a reason to choose you over others in your market space.
Know Your Audience: Understanding who your target audience is and why they should care about your business is crucial for developing an effective marketing strategy. If you don’t know who you’re targeting, how can you possibly create content that speaks directly to them?
Create Content That Connects With People On An Emotional Level: The goal of any marketing campaign is to connect with your audience on an emotional level so that they feel compelled to take action (i.e., buy something). The best way to do that is by creating content that appeals directly to emotions—whether it’s happiness, sadness, nostalgia, anger, or anything else.
Strategy #2: Become an Authority In Your Niche
It’s a lot easier to promote your business when you’re considered an authority in your niche, so it makes sense to first and foremost build your credibility. Sure, there are shortcuts—like buying email lists—but if you want to build a sustainable business that lasts over time, then taking more of a long-term approach is going to pay off in spades. Building your authority means sharing great content on social media, publishing helpful content on your website, or creating videos that showcase what you do best. As you become recognized as an expert in your field, people will start seeking out information from you and that’s when sales will start coming through. The bottom line: being seen as an expert helps drive traffic to your site, which leads to increased sales down the road.
Strategy #3: Always Take Action
The first step to generating leads and setting appointments is, of course, to take action. Make sure that your business cards have your contact information on them, so you can hand them out at networking events. If you don’t have business cards yet, make sure you get them before any event—if there are people at a networking event who could be great prospects for your new business, it will be too late if they leave without knowing how to reach you. If you’re not sure what to say when handing out your card, just tell people that you’re in sales (or marketing or whatever) and ask if they would like more information about what you do. You might even want to give them an elevator pitch about your business—the goal here is simply to get their contact information so that you can follow up with them later.